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Innocent – Big Knit

A huge thank you to all our carers who have helped us knit over 100 hats for the Innocent Big Knit campaign.

The Big Knit is a joint campaign between Age UK and innocent drinks to help vulnerable older people. You knit the hats, innocent drinks wear them and 25p of every drink sold will go to Age UK.

There are other ways for you to get involved in the campaign!

For the less crafty folk there’s the Big Knitter – an online virtual hat maker!  Click the link below, design a hat, share it on facebook or twitter and for every share innocent will donate an extra 10p towards Age UK’s Spread the Warmth campaign.

Visit the Big Knitter to create your own virtual hat.

You can also text KNIT to 70004 to donate £3 towards the campaign.

In the last decade Age UK supporters have knitted almost 5 million little hats which have raised almost £1.5 million. This has helped local Age UKs keep older people warm and well in winter through befriending visits, emergency cold weather support, warm meals and other vital services.

This year Big Knit smoothies are on sale in most major supermarkets, WHSmith and Boots until December – or whilst stocks last. So don’t delay – buy yours today.

Thank you Big Knitters, smoothie drinkers and innocent.  Together you’ve helped Age UK ‘spread the warmth’ to thousands of older people.
If you have any questions or want to find out more information, please contact the Big Knit team at bigknit@ageuk.org.uk

Why Knit?

As many as 25,000 older people may die needlessly this winter because of the cold in England and Wales. Spread the Warmth is Age UK’s campaign to prevent these deaths.

In addition to raising much-needed funds for the Spread the Warmth campaign, the Big Knit is a great way to bring people and communities together.

‘The Big Knit campaign couldn’t happen without the support of thousands of amazing people across the UK who take part and knit woolly hats to adorn innocent smoothies each year.’ Douglas Lamont, Marketing Director at innocent.

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