The campaign was started by the RAC Foundation and, so far, it has been supported by the road safety charity, Brake which has recently launched, Be Phone Smart. Brake has written to several mobile phone companies including Android and Microsoft and it has also written to the Groupe Speciale Mobile Association, a body which supports mobile operators worldwide, to ask them to support the campaign.

The Director of Campaigns at Brake, Jason Wakefield said: “As a society, we have become addicted to our mobile phones, but a split second distraction caused by a call, text or notification behind the wheel can be deadly. The industry must play its part and include technology as standard which helps keep drivers’ attention on the road, saving lives and preventing serious injuries.” Statistics show that people who use their mobile phones while driving are up to four times more likely to be involved in accident.